OUTIN.DESIGN正反设计创立于2014年，服务于国际高精尖圈层，专注于国际品牌合作。

我们始终将“与自然共生、与艺术共融”的理念贯穿于设计之中，探索人类对具象形态与抽象形态的感知极限，激发以人为核心的触媒来催化场所与精神体之间的对话。

正反设计致力于建筑设计、室内设计、产品设计等领域，为多家国际代表性家居品牌以及时尚潮流品牌执笔设计中国旗舰店。在作品中构建兼顾美学与商业的空间场景，也让观者体会到具象与抽象的交融、静止与变化的叠加、独立且共生的对话关系。

Founded in 2014, OUTIN.DESIGN serves a global community of high-end clientele and specialises in international brand collaborations.

We consistently embed the philosophy of “coexisting with nature and merging with art” throughout our design practice, exploring the thresholds of human perception between the concrete and the abstract. This approach activates human-centred catalysts that enable a dialogue between physical space and the spirit it evokes.

OUTIN Design is dedicated to architecture, interior, and product design. We have provided design services for China flagship stores of numerous internationally renowned home furnishing and fashion lifestyle brands.

OUTIN Design creates spatial narratives that balance aesthetics and commercial value, allowing observers to experience the convergence of the figurative and the abstract, the layering of stillness and movement, and a dialogue that is simultaneously independent and symbiotic.

王琛 Chen Wang
OUTIN.DESIGN正反设计 创始人

王琛作为OUTIN.DESIGN正反设计的创始人，具备丰富的建筑设计、室内设计、产品设计等核心项目经验。他对自然生物的深厚热爱，善于以细腻的“仿生视角”观察世界，造就了他独特的设计思维，感知生命结构与韵律的灵感来源。

他的作品，辩证思考设计、人与生活之间的内在联系，在严谨逻辑与感性舒展之间寻求自然平衡。